At Vivint Solar, we know that a strong company culture begins with a clear understanding of our core values. To ensure every team member feels aligned and inspired, we launched an internal campaign to reintroduce and embody our company values. This initiative featured a series of engaging videos that illustrated what these values mean in practice, aiming to foster a cohesive, motivated, and value-driven workforce.

As the lead copywriter, I was responsible for conceptualizing and writing the scripts for these videos, crafting narratives that resonated with our employees and brought our values to life. Through this campaign, we not only strengthened our internal culture but also empowered our teams to embody these principles in their everyday work, driving greater connection and purpose across the company.